The Laser Lounge Podcast at Pate Ranch

Beyond The Brim - Making Perfect Hats

We will have as special guests two hat guru's and talk about the do's and don'ts for making a perfect hat. We will also talk about the upcoming trends in materials and hat selection. This is a great opportunity to listen in and hear some useful tips from two successful hat companies. You don't want to miss this one.

UV vs. Fiber vs. CO2 Lasers - What to use when

Come listen to Mae Armstrong and I chat about what material and uses we like for each different laser. We will cover the 2D UV, 3D UV, Fiber and both CO2's (Galvo and Gantry). We will dive into some of the differences and what we both like or dislike about each for certain materials. Leather, wood, glass, metal, acrylic etc.. Neither one of us are affiliates for these companies and we will not be talking about the brands themselves. We will be talking about the technology behind them.

Diversifying Product Offerings Through New Tools

James and I talk about our learnings of adding a new tool to our shop. We currently run 8 lasers and we recently added a CNC. We talk about some of the learning and buying process. Come take a listen. https://www.phantomcncsystems.com/pate-ranch

Working With Influencers to Highlight Your Products

Howdy Lizards. We will have Michelle Mortman on a livestream on Friday to talk about working with influencers to highlight your products. She will highlight how to engage them, package your products for them to unbox and much more. Michelle has over 24 years of professional experience in strategic change management and also as a thought leader who helps clients achieve their goals and vision. She also has many years of running her own side business and a lot of experience working with influencers. Let's welcome her in the lounge and see what she has to share.

Social Media Posting with Reagan Pate (KickinRSilver)

Do you want to hear how to make better social media posts - Insta & TikTok. Posts that resonates more with the younger gen? We will have Reagan in the house to show some things that grabs the viewers. She has also been explaining some new apps and tools to make your posts easier. She stays more on trend with what is happening in this space so while she is home for the holidays we are going to get her on the podcast and see what she has to say.

Sales Based Model vs Business Development Based Model for your Laser Business.

James and I talk about how we have transitioned our business from a sales based model to more of a business development based model with other companies.  We talk about the definitions of each, what we have done and the pros and cons for us.  Take a listen and I hope it gives you more insight to another option for other clients in your laser business. 

Crafting Your Business Digital Portfolio to Woo Clients

The laser engraving industry offers a dazzling array of possibilities, from personalized gifts to industrial applications. As a laser engraving professional, you possess a unique skill set that deserves to be showcased to potential clients. A well-designed digital portfolio can be your beacon in the vast sea of creative artisans, allowing you to highlight your expertise, creativity, and the stunning results of your craft. In this blog, we will explore the essential steps to create a compelling digital portfolio that not only showcases your laser engraving talents but also entices clients to choose you for their projects.  Absolutely, having a readily accessible and up-to-date digital portfolio is essential for any professional, freelancer, or business owner. It allows you to showcase your skills, expertise, and previous work to potential clients or employers at a moment's notice.

Finding your ”WHO” - Who is your target market audience.

Please Join Mae and I as we speak with James about finding your target market or you "Who". Finding your target market can be critical to your business taking off and keeping continual clients. Lets spend the lunch house with James and learn more about how YOU can determine your target market or your WHO. A target market is a group of potential customers that you identify to sell products or services to.

Company Spotlight in the Laser Lounge - Hydbond Leather Adhesive

Come join us as we start our "Company Spotlights" with two companies in the laser industry. We will chat with the team from Hydbond - your new adhesive for leather, embroidered, and PVC patches. Trust us, this stuff sticks. They have a GREAT product that is catching fire with many hat makers.
https://hydbond.com/
 

What is your ”Why” for running your business and where are your ”Waste” areas in your shop - Business moments with James Pate

"Why" are you running your business?  Have you ever asked yourself?  Well you should.  Also, sometimes you need to slow down to speed up.  Slow down and identify your "Wastes" in your shop.  Fix them and be more productive.  
James Pate talks with us today on how and why we should find our "Why" and also what "Wastes" exist in business and how can you take those and start looking in your own shop where your wastes are.  
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