The Laser Lounge Podcast at Pate Ranch
Master the business of making. Whether you run CO2 or galvo lasers, UV printers, or embroidery machines, this is your weekly resource for turning equipment into profit. While we cover the tech, our conversations prioritize the business side of the industry—covering marketing, scaling, and the strategic decisions that grow your shop.
Join us on YouTube: https://www.youtube.com/@PateRanchCreations
Join us on facebook also at: https://www.facebook.com/groups/laserlounge1
Show Sponsors: GS2 Awards - https://gs2awards.com/pages/alisha-pate
Haotian Lasers - https://haotianlaser.store/
Trotec Laser USA: https://www.troteclaser.com/en-us/
Podcast Description
Master the business of making. Whether you run CO2 or galvo lasers, UV printers, or embroidery machines, this is your weekly resource for turning equipment into profit. While we cover the tech, our conversations prioritize the business side of the industry—covering marketing, scaling, and the strategic decisions that grow your shop.
Join us on YouTube: https://www.youtube.com/@PateRanchCreations
Join us on facebook also at: https://www.facebook.com/groups/laserlounge1
Show Sponsors: GS2 Awards - https://gs2awards.com/pages/alisha-pate
Haotian Lasers - https://haotianlaser.store/
Trotec Laser USA: https://www.troteclaser.com/en-us/
Episodes
Sep 10, 2023
Sep 10, 2023
50 min
James and I talk about how we have transitioned our business from a sales based model to more of a business development based model with other companies. We talk about the definitions of each, what we have done and the pros and cons for us. Take a listen and I hope it gives you more insight to another option for other clients in your laser business.
Jul 26, 2023
Jul 26, 2023
21 min
The laser engraving industry offers a dazzling array of possibilities, from personalized gifts to industrial applications. As a laser engraving professional, you possess a unique skill set that deserves to be showcased to potential clients. A well-designed digital portfolio can be your beacon in the vast sea of creative artisans, allowing you to highlight your expertise, creativity, and the stunning results of your craft. In this blog, we will explore the essential steps to create a compelling digital portfolio that not only showcases your laser engraving talents but also entices clients to choose you for their projects. Absolutely, having a readily accessible and up-to-date digital portfolio is essential for any professional, freelancer, or business owner. It allows you to showcase your skills, expertise, and previous work to potential clients or employers at a moment's notice.
Apr 17, 2023
Apr 17, 2023
41 min
Please Join Mae and I as we speak with James about finding your target market or you "Who". Finding your target market can be critical to your business taking off and keeping continual clients. Lets spend the lunch house with James and learn more about how YOU can determine your target market or your WHO. A target market is a group of potential customers that you identify to sell products or services to.
Apr 8, 2023
Apr 8, 2023
32 min
Come join us as we start our "Company Spotlights" with two companies in the laser industry. We will chat with the team from Hydbond - your new adhesive for leather, embroidered, and PVC patches. Trust us, this stuff sticks. They have a GREAT product that is catching fire with many hat makers.
https://hydbond.com/
Apr 2, 2023
Apr 2, 2023
41 min
"Why" are you running your business? Have you ever asked yourself? Well you should. Also, sometimes you need to slow down to speed up. Slow down and identify your "Wastes" in your shop. Fix them and be more productive.
James Pate talks with us today on how and why we should find our "Why" and also what "Wastes" exist in business and how can you take those and start looking in your own shop where your wastes are.
https://www.facebook.com/groups/laserlounge1
Apr 2, 2023
2023 Graphic Design Trends by Mae Armstrong.
Apr 2, 2023
Apr 2, 2023
49 min
Enjoy this Podcast as Mae Armstrong shows us the new trends in Graphic Design for 2023. Mae will be bringing her knowledge and expertise as an Adobe Brand Ambassador. We always learn new things from her. We will step through illustrative examples and be taking questions.
LInk to Firefly: https://firefly.adobe.com
Feel free to join us on Youtube at https://www.youtube.com/@PateRanchCreations
or on Facebook: https://www.facebook.com/groups/laserlounge1
Feb 28, 2023
Feb 28, 2023
1hr 37 sec
This is a great conversation video with Jason Dorie, Owner and Creator of Lightburn. Join us as we get to know who he is, how he started, and what the next plans are for Lightburn. https://lightburnsoftware.com/ We also have a great online community so please join us.
https://www.facebook.com/groups/laserlounge1
Feb 13, 2023
Feb 13, 2023
55 min
Come join us Monday at lunch time where Mae Armstrong and I will have a chat with a active real estate agent in the south Houston area. Melanie Mikulenka. We are going to ask her all the things you would want to ask a agent to start getting their business. We will also ask her what closing gifts she thinks work best from a home purchaser perspective. How is the market doing right now from her perspective of the Houston area. What might be the best way to approach a agent if we wanted to grab their business. How about holiday ornaments and things they give out at the end of the year, what works best. Feel free to drop your questions in the post or online when we are live and we will do our best to get them answered. We can't wait for this one.
https://poplme.co/melmik?fbclid=IwAR1XNdN2Si4kl5mGKtfZWNzWYTOl2rOkUksR3pPPJU1GjPFx_34d5-yVXxY
Feb 10, 2023
Feb 10, 2023
44 min
Come join us Monday the 6th as Mae Armstrong and I chat with Grant Burrage (Sales Manager) from Thunder Laser USA. We are going to talk about where Thunder Laser USA sees the laser industry going over the next few years. We will ask them if they will be growing more into the galvo space. They recently released the Thunder Aurora 8 fiber machine, and we will expand on that a bit more. We will also get into specific differences in their product lines (Aurora vs Nova vs Odin machines). We will talk about their new facility that they just expanded into in Quitman, Texas. There will be a live chat as well where we will field questions. Please join us for a great lunch time (~30 min) livestream chat with Grant from Thunder Laser USA. https://www.thunderlaserusa.com
Feb 10, 2023
Feb 10, 2023
1hr 3 min
Hey Lounge Lizards, please join Mae and I as we talk about this past years wins and losses for our own business. We are going to have a discussion about some decisions and actions that we made this last year that will help us prepare for 2023. A retrospective discussion is what it will be. This will foster some thought for you as you have your own discussion about your business. The retrospective is the first step and performing a "SWOT" Analysis is next to get us ready for 2023. I will go over in detail what a SWOT analysis is and show examples. Come join in the retrospective discussion and hear about ways to look at your own 2023 business planning.

Laser Lounge at Pate Ranch
This podcast will be focused on makers at all levels who love making things with their CO2 or Fiber lasers. We will all work together to share technical info and how-to's and also some learnings on growing your business. This is a no BS Zone. Come join us on our Facebook page as well to see many great projects and instructional videos.





